Brand Resources & Guidelines

Branding contact

Send all branding enquiries to the HTW Brand team.

brand@htw.com.au

1300 880 489

Download library

Original artwork supplied by the HTW Brand team. Each variant is available as SVG for screen and web, PNG with a transparent background, and EPS for professional print. The Full Logo is the default and most-used version.

Brand Guidelines essentials, v1.0, October 2026. Recommended default: Full Logo.

Iconmark

The iconmark is the iconic symbol of our brand. Use it as a compact identifier in spaces like social media avatars, favicons, or when the brand is already well-established.

Wordmark

The wordmark is our brand name in its custom typographic form. As our primary identifier, it is designed for maximum clarity and impact across all communications.

Full Logo

The primary logo combines our wordmark and logomark into a single lockup. This is the default and most-used version of our logo, ensuring immediate brand recognition.

Logo Backgrounds

Our logo is designed for versatility. Always select a background color or image that provides sufficient contrast to ensure the logo is clearly visible and maintains its integrity.

Iconmark: standard on White (#FFFFFF).

Iconmark: standard on Light grey (#EDEFF1).

Iconmark: standard on Grey (#CBCCCD).

Wordmark: standard on White (#FFFFFF).

Wordmark: standard on Light grey (#EDEFF1).

Wordmark: standard on Grey (#CBCCCD).

Full Logo: standard on White (#FFFFFF).

Full Logo: standard on Light grey (#EDEFF1).

Full Logo: standard on Grey (#CBCCCD).

Iconmark: standard on Navy (#05193A).

Iconmark: white on Black (#040505).

Iconmark: white on Cyan (#00AEEF).

Wordmark: white on Navy (#05193A).

Wordmark: white on Black (#040505).

Wordmark: white on Cyan (#00AEEF).

Full Logo: reverse on Navy (#05193A).

Full Logo: white on Black (#040505).

Full Logo: white on Cyan (#00AEEF).

Partner Logo

Whenever possible, use a horizontal version of the partner logo. If a vertical logo must be used, make sure they are about the same size. If you're unsure, please reach out to the HTW Brand team for help.

Proper alignment should always be considered in all applications. Clear space is necessary when pairing logos.

Written permission from HTW is required before using our logo as a partner. Contact the Brand team first:

brand@htw.com.au

The partner logo shown is the guide's generic placeholder, not a real partner.

Minimum Size

To ensure legibility, our logo must not be reproduced at sizes smaller than those specified here.

Adhering to these minimums for print and digital use is essential for brand integrity.

Iconmark: Print 10mm; Digital 50px.

Wordmark: Print 50mm; Digital 150px.

Full Logo: Print 50mm; Digital 150px.

Clearspace

Clearspace is the minimum protected area surrounding the logo. This "breathing room" must be kept free of any other visual elements to ensure the logo's prominence and impact.

As illustrated in the guide, the protected margin on every side of the Full Logo is measured using the H from the iconmark. Keep that area free of text, graphics and other logos.

Logo Misuse

To protect our brand's integrity, the logo must never be altered. Avoid stretching, rotating, re-coloring, or adding effects. Proper and consistent use is essential.

Do not skew or stretch the logo.. The proportions of the logo should not be altered in any way.

Do not change the colours of any individual character of the logo..

Do not change the orientation of the logo by rotating it in any way..

Do not add any kind of effects like a drop shadow to the logo..

Do not apply strokes on the logo..

Do not modify any parts of the logo..

Colour Palette

Colour is a fundamental element of our brand identity, evoking emotion and setting the tone for our visual communication. Our palette is divided into primary, secondary, and tertiary colours.

Primary colours form the foundation of our brand, while secondary and custom shades provide flexibility for a vibrant and dynamic visual language.

HTW Cyan, Primary Colour: HEX #00AEEF; RGB 0, 174, 239; CMYK 100, 0, 0, 0.

HTW Navy, Secondary Colour: HEX #05193A; RGB 5, 25, 58; CMYK 100, 88, 43, 57.

Brand cyan is a brand colour, not a text colour for small type on white. Website interface text and links use the site's accessible action colours.

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