For more than 58 years, Herron Todd White has been a trusted name in Australia’s property industry, building a reputation founded on its people, independent expertise and deep understanding of the communities and property markets it serves.
Herron Todd White Chief Executive Officer Peter Maloney said the new brand marked an important moment for the business.
“This is a proud moment for everyone at Herron Todd White. Our business has grown and changed a great deal over the past 58 years, but what has always set us apart is our people and the trust Australians place in them,” Mr Maloney said.
“Our refreshed brand reflects who we are today and where we’re heading. We’re continuing to invest in our people, our technology and our services so we can keep delivering the independent advice our clients rely on, now and for generations to come.”
From residential homes and commercial developments to agricultural properties, major infrastructure and specialised assets, HTW plays an important role in helping Australians make informed property decisions.
Behind every valuation is a story. A family purchasing its first home, a business investing in its future, a farmer planning for the next generation or a community building the infrastructure it needs to grow.
These connections are central to HTW’s identity and the story behind its refreshed brand.
The new corporate logo retains HTW’s distinctive colours and established heritage while introducing a cleaner, more contemporary design, with a stronger emphasis on the HTW name already widely recognised by clients, partners and the broader property industry.
Herron Todd White Chief Marketing Officer Rafe Berding said the refreshed identity was designed to capture both the significance of the brand and the scale of the business today.
“Herron Todd White is more than a name or a logo. It represents generations of expertise, trusted relationships and the important role our people play in property decisions that shape our lives, businesses and communities across Australia,” Mr Berding said.
“Our new identity celebrates that heritage while reflecting how far we’ve come. We’re a group with more than 1,000 property professionals, a national footprint and an expanding range of services, but at our heart, we’re still about people, property and the trust our clients place in us every day.”
The launch is accompanied by a new corporate brand video, bringing the HTW story to life through the people, properties and communities that define the business.
The video captures the diversity of Australia’s property landscape and the moments that matter, from family homes and growing businesses to regional communities, agricultural enterprises and major developments.
It also highlights the breadth of HTW’s expertise and the connection between its national capabilities and local market knowledge.
The refreshed brand reflects a broader period of transformation for HTW, including continued investment in technology, innovation, expanded advisory capabilities and an enhanced client experience.
Mr Berding said the new identity was ultimately about connecting HTW’s heritage with its future.
“Property is never just about bricks, mortar or land. It’s about people’s aspirations, livelihoods and futures. Our role is to provide the independent expertise and confidence behind those decisions. That’s what our brand stands for, and that’s the story we wanted to tell.”
While the look of HTW is evolving, its commitment to trusted, independent property valuations, insights and advisory services remains unchanged.